So, your company is on Twitter.

That’s great, but unfortunately Twitter isn’t The Field of Dreams, and if you build it (or set up an account) followers won’t always come.

Don’t worry, building an audience does take time, but if you have a strategy in place it doesn’t have to be a hassle.

What does it take to get some love from the Twitter-sphere?

Here are 5 best practices to build your company’s following:
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