A revolution is upon us.

Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it.

With more than a billion smartphones in consumers’ pockets—and more than a billion people now connected 24/7—it’s more important than ever for marketers to adapt their strategy to mobile trends.

The Internet is constantly at our fingertips; we want what we want, when we want it and how we want it. Hear that, businesses? To engage with consumers in the mobile era, you must understand the shift in consumer behavior—immediacy and convenience fuel actions.

Mobile must be a strategic priority, and mobile investment must rise.  Seems pretty definitive, right?

Well, it’s nothing a little preparation can’t help your business  do to brave this revolution and stay ahead of the competition. Here are 10 tips for embracing mobile from Forrester’s 2013 Mobile Trends For Marketers report. (more…)