So, your company is on Twitter.
That’s great, but unfortunately Twitter isn’t The Field of Dreams, and if you build it (or set up an account) followers won’t always come.
Don’t worry, building an audience does take time, but if you have a strategy in place it doesn’t have to be a hassle.
What does it take to get some love from the Twitter-sphere?
Here are 5 best practices to build your company’s following:
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Search engines are a massive opportunity for growing traffic to your site or blog.
Taking advantage of this is as easy as saying S-E-O. As corny as that may have sounded, optimizing your blog posts or pages on your site for search engines can have enormous benefits for the visibility of your company.
If your company is trying to be found, don’t hide it underneath the billions of other companies, terms, keywords, etc. being searched. To be exact there are 2.9 million searches per minute. That’s 175 million every hour, 4 billion every day, and 131 billion per month for you to get lost in (Hubspot).
Enacting proper SEO tactics can help your company gain greater prominence in search and ultimately have more customers, fans, followers, or whoever, visiting your site. (more…)
If you’re on Twitter, you’ve likely found yourself more than once pondering about what hashtag to use for a tweet.
Or perhaps you don’t know the best way to connect with people who share your interests (not including Justin Bieber).
Or maybe you’re a Twitter lurker, and you just want a more efficient way to find content related to, well, content.
Either way, hashtags are a valuable resource for people looking to easily share or find things related to their interests online.
With Twitter having more than 170 million users and over 300 million tweets every day, it’s easy to get lost in Twitter’s black hole. Using the right hashtag can clear some of the clutter and allow you to search for some interesting topics and engage in worthwhile conversations. (more…)
Jackie Roy 