Content isn’t just important these days. The bottom line is that content isessential.

Spending on content marketing, video marketing, and social media content creation will increase by 15.1% in 2013 to total $118.4 billion, according to eMarketer. What does that mean? It means more and more marketers are allocating their budgets toward content, and there is no sign of this slowing down.

I know everyone loves stats to prove points, and I’m no different. But, before I share the 24 stats I’ve gathered, I want to put you in the right frame of mind. James Keady, the Digital Marketing Manager of McLaren Automotive, a British automotive manufacturer, said this: (more…)