seo

old and new seo

3 Old Tricks for the New SEO

When it comes to the world of SEO, there’s only one constant: change.

A lot of the major ones have already happened with Google’s new algorithm in 2011 and again in 2012, but it appears that there are Panda updates a few times every year. So although the last refresh may not have affected you, why run the risk of lowering your page rank or hurting the credibility of your site?

Old SEO practices like creating thin content, anchor text over-use, and ignoring social signals won’t fly in 2013. Google has gotten much smarter and knows when to call your bluff.

Google can tell when content adds real value and when content has been posted just for SEO purposes.
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no-content

Here’s a List of 24 Stats That Show the Importance of Content Marketing

Content isn’t just important these days. The bottom line is that content isessential.

Spending on content marketing, video marketing, and social media content creation will increase by 15.1% in 2013 to total $118.4 billion, according to eMarketer. What does that mean? It means more and more marketers are allocating their budgets toward content, and there is no sign of this slowing down.

I know everyone loves stats to prove points, and I’m no different. But, before I share the 24 stats I’ve gathered, I want to put you in the right frame of mind. James Keady, the Digital Marketing Manager of McLaren Automotive, a British automotive manufacturer, said this: (more…)

10 Stats That Prove the Value of SEO

Search engines are a massive opportunity for growing traffic to your site or blog. 

Taking advantage of this is as easy as saying S-E-O.  As corny as that may have sounded, optimizing your blog posts or pages on your site for search engines can have enormous benefits for the visibility of your company.

If your company is trying to be found, don’t hide it underneath the billions of other companies, terms, keywords, etc. being searched. To be exact there are 2.9 million searches per minute. That’s 175 million every hour, 4 billion every day, and 131 billion per month for you to get lost in (Hubspot).

Enacting proper SEO tactics can help your company gain greater prominence in search and ultimately have more customers, fans, followers, or whoever, visiting your site. (more…)

SEO tips

3 Quick SEO Tips to Improve Your Site’s Relationship with Google

SEO: we’ve all heard the acronym a million times by now, but many people still don’t realize the power those three letters can hold for the health of a website.

SEO – aka search engine optimization – can make the content of your site more relevant, more attractive, and more easily understood by search engines and humans.  Lack of proper SEO or poorly planned SEO can have some hefty implications for your site that aren’t immediately obvious from looking at the surface.

Of course, some people dismiss the notion of SEO relatively quickly: “Well I don’t care if I rank in search engines, I have loyal customers.” This could be true, but what about all of the potential customers you’re missing out on because they can’t find you?

Think of SEO like your store, it has great products and merchandise but no one can find the location. That means a lot of lost sales and well, a pretty empty store that probably wouldn’t survive very long. This situation is exactly like poor SEO on your website.
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