Suppose you visited a website named Girl with a Pearl Earring, thinking it was for the book or movie and found a blog about a girl and her jewelry. How long would you stay?

Your answer would probably be, “Hmmm, not very long.” And because of this, the site would have a high bounce rate and overall low engagement.

Well, let’s assume your website’s name does the content justice and that you’ve already created great content. Yet, you might be having trouble keeping visitors on your site and viewing more pages per visit, and you’re not sure why.

Generating engagement isn’t always easy. Your readers need to be able to find your content, deem it interesting, and go on to read more.

What can you do to make this magical process occur? (more…)