Afew months ago an international team of gamers solved a complex problem that had scientists baffled for years.

For a decade industry experts from around the globe had been unable to figure out how a protein-cutting enzyme from an AIDS-like virus found in rhesus monkeys folds.

In a final attempt to solve the riddle, they presented the molecular structure on a collaborative gaming platform called Foldit (where users are prompted to “solve puzzles for science”).

What left scientists stumped for 10 years was solved by gamers 365 times faster, thanks to the use of crowdsourcing.

Impressive, right? Thankfully, the tactic isn’t limited to molecular puzzles; crowdsourcing can bring major benefits to your company.

You just need to know how to harness it.
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