content marketing

3 Google Analytics Tips for Content Creators

If creating content is part of your daily routine, the process has likely become as natural as breathing.

You get your cup of coffee, sit down and start plugging away writing posts that would give Shakespeare a run for his money. OK, so that might be a little over the top, but wouldn’t it be nice to have the process flow that smoothly?

It may get difficult at times to find a source of inspiration or even get a good read on what your audience is enjoying. Sure, seeing the count on your social media buttons go up on certain posts can be a fairly useful indicator of performance. But, as we know, social is volatile and finding a coherent pattern for posts achieving success may not be that easy to figure out.

That’s where analytics come in. (more…)

old and new seo

3 Old Tricks for the New SEO

When it comes to the world of SEO, there’s only one constant: change.

A lot of the major ones have already happened with Google’s new algorithm in 2011 and again in 2012, but it appears that there are Panda updates a few times every year. So although the last refresh may not have affected you, why run the risk of lowering your page rank or hurting the credibility of your site?

Old SEO practices like creating thin content, anchor text over-use, and ignoring social signals won’t fly in 2013. Google has gotten much smarter and knows when to call your bluff.

Google can tell when content adds real value and when content has been posted just for SEO purposes.
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no-content

Here’s a List of 24 Stats That Show the Importance of Content Marketing

Content isn’t just important these days. The bottom line is that content isessential.

Spending on content marketing, video marketing, and social media content creation will increase by 15.1% in 2013 to total $118.4 billion, according to eMarketer. What does that mean? It means more and more marketers are allocating their budgets toward content, and there is no sign of this slowing down.

I know everyone loves stats to prove points, and I’m no different. But, before I share the 24 stats I’ve gathered, I want to put you in the right frame of mind. James Keady, the Digital Marketing Manager of McLaren Automotive, a British automotive manufacturer, said this: (more…)

creepyed

5 Content Marketing Resolutions (That You Might Actually Keep)

The resolution bandwagon is full of false hope and empty promises at the beginning of every year.

You’ve got the classic “I will lose X number of pounds before bathing suit season” and “I will save more money this year (and stop buying so many video games.)”

Sure, those resolutions are good hearted but many fall to pieces well before the Super Bowl. So with so many failed attempts, why do we still bother? Because we hope one year they might magically stick.

Unfortunately, magic has nothing to do with it. So instead of focusing on unattainable goals we hope we’ll achieve, why not focus on reachable goals and make this New Year count?

The following content marketing resolutions are more practical than anything else and they focus on your bottom line instead of your waistline.

Here are five content marketing resolutions you might want to adopt as your own:
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