Does your organization have a blog?

Though it seems the evidence that blogging pays off is everywhere, some companies are still struggling to get a blog up and running.

(Consider this 2011 HubSpot study where 69% of businesses surveyed attributed their success with lead generation directly to blogging. Business is built on consumer interest, and a blog will give you more opportunities to generate that interest.)

So why are so many organizations not taking advantage of the blogging channel?

According to a recent survey by Junta42 and MarketingProfs, producing content (i.e. actually creating it) is the biggest challenge facing content marketers, not lack of buy-in or budget.
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