I’d like to think I’m pretty web savvy.

I know my fair share of HTML code, and have a lot of experience measuring the performance of websites. But when I was asked if I’d like to attend some Google Analytics 101 training I jumped at the offer—even before I knew breakfast andlunch were going to be free.

To be honest, I am kind of a nerd and really enjoy looking through analytics and putting all the data together to tell a story. While it’s great to say “pageviews are up 15% over last month” or “the bounce rate for site A decreased over the past 2 months” many will yawn at these numbers and others will scratch their heads.

And perhaps more importantly, it is great fodder to get your boss/client/advertiser excited about the work you’re doing because they are seeing (and understanding) results.
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