I’m a 90’s baby.

I grew up during, at least what I believe to be, the peak of Nickelodeon’s programming.

These classic Nick shows represented an iconic part of tv’s pop culture and had everything from talking babies (Rugrats), a dog and cat conjoined (Catdog), action shows (Legends of the Hidden Temple) and pretty much anything else a kid could dream of.

I was, of course, a devoted viewer and since the end of the ’90s have been missing my childhood roots—the shows that I would watch blissfully for hours on end … and I know I’m not the only one.

The people at Nickelodeon must have heard our cries because a few weeks ago they announced that they were bringing back classic ’90s programming. The greatest shows that ever aired would now be back for our complete enjoyment to reminisce of the simpler times. My early 20-something brethren were as happy as I was: Last week the hashtag #Nickelodeon ranked number 7 as the buzz of “The ’90s Are All That” block programming exploded. It dominated discussion which comes as no real surprise—people thrive on nostalgia, that feel-good that brings them back.

So what does this have to do with content?

1. You don’t always have to create something new

Archived content can have a second wind. Comb through content you already have and find opportunities to make old content relevant again.

For example, summertime is here bringing with it unpleasant allergies. Have you written about different remedies or tricks of the trade to fight off pollen? Rerun the feature because it’s seasonally appropriate.

Or, if you’ve written about a subject a handful of times, consider rounding up related posts and creating an “ultimate guide” style of piece that showcases all of your coverage on a subject.

This can save time, money, and resources your company may not have access to. Extract more value from each piece of existing inventory and voilà a handful of renewed posts.

2. Share archived content

Articles that were posted months ago that are now buried underneath hundreds of newer stories can still be worth sharing even if they aren’t brand new. Social networks churn through content at breakneck speeds so there’s a good chance something you posted Monday morning was totally off the collective radar by lunch time.

Content shared on social media has a short life span. So if you’ve got great content that was buried quickly, give it a second life on the web. Chances are many readers will be seeing it for the first time (but be careful not to bore people by overdoing it).

Dig out interesting facts or relevant statistics from archived content and present it again. This is a great way to prompt clicks showing the reader the article is still relevant, has value, and is thought-provoking.

Unsure of reviving your old content? Well, Jakob Nielson shared some straight-forward user benefits of keeping old content in 1998 that is still relevant today:

• It may be intrinsically interesting and worth reading even when it’s not news
• It can experience renewed interest due to later events
• It can have historical interest
• It helps with old products
• It provides background information and a richer texture for a website

3. Play on nostalgia

A few years have passed; perhaps even a decade or two, so it’s time to bring back what caught everyone’s attention at a certain period in time.

Have old coverage of a technology that was going to change the world and then didn’t? Couch it with “can you believe we all thought this” and share it with your audience.

Create best-of lists that reminisce on a subject that may have evoked emotion at one point from your readers. Lists are a great way to get more mileage out of existing content.

4. Share old content with a new audience

Different audience, different set of eyes, different first impressions—content posted on your site can have another life on a fresh platform. Submit posts from your past that you’re proud of to content aggregators and sites which showcase the “best of” content in a certain niche. This can drive traffic back to your site, build exposure, and not even make you break a sweat.

So dig deep into that proverbial pile of Pogs, Furbies, and Teen magazines and find the content that impacted your audience. It may not be from the ’90s but classic Nickelodeon is definitely a testament that proves reviving old content can create a buzz with your audience.

Sit back, take a sip of your orange soda, and let the content flow. How do you resurface old content to give it a second wind?

This post originally appeared on Engage.